We would like to thank the Lawton Gallagher Group for recommending IRONKEEP™ email, web hosting, web design, and IT support services to their clients.
About Lawton Gallagher Group
An atypical blend of online and offline marketing and communication expertise raises the bar of this diverse firm located in the heart of vibrant downtown Traverse City—-Michigan’s “Ann Arbor North.”
“We make sense of it all,” is a common rejoinder to potential clients calling about online web marketing dynamics, or maybe inquiring about introducing a widget to the new world order of Internet savvy consumer.
“Our mission is to assist small to mid-sized businesses realize marketing opportunities while utilizing Web-based communication services, new online media and the traditional tools of the trade,” observes Dee Lawton Smith, firm founder. “In that capacity we collaborate with Ironkeep as an ISP provider and consultant, while utilizing its wide range of services and technology expertise.”
Facebook, Twitter, Google, press releases, media relations, traditional advertising, MySpace, PPC, analytics, SEO/SEM, blogs, E-mail marketing, website design, writing and programming…..
We leverage every channel in this new world of social marketing, driven by personalization and the challenge of shaping relevant messages for diverse and far flung demographic groups. All seek information geared to them. They find it—on the Internet and elsewhere.
We get it. And we want you to get it too.
The proof is in the results………
Great Lakes/Caribbean Sailing Charters
Objective: Communicate with former, current and potential new customers worldwide. Leveraging a respected and branded industry name within traditional media, while integrating and expanding a comprehensive online campaign.
Tactics: Diverse mix of online/offline that included print ads, news releases, direct mail campaign, SEO (search engine optimization), SEM (search engine marketing), E-newsletters, social network campaign, analytics implementation and monitoring.
Results: Off season bookings have increased dramatically. Website traffic has doubled month over month. 70% of new business is traceable to customers discovering the business online. Customer involvement and communications have been greatly enhanced due to online social and interactive initiatives. Traditional advertising spend has been reduced and redistributed to more profitable and trackable online efforts.
National Wood Stove and Fireplace Retailer
Objective: Maintain and grow current search engine positions. Increase traffic for specific product areas and keyword sets. Increased performance of current PPC (pay-per-click) campaign.
Tactics: Search engine optimization (SEO) and enhancement of the website. Introduction of a company blog. Blog writing and posts. Audited, edited and customized current PPC campaign. Analytics implementation and tracking.
Results: CTR (click-through-rate) increased from 3.64% to 10.61%. PPC site traffic jumped 368%. Organic/natural traffic experienced a significant increase for the specific product and keyword set, due to SEO modifications and blogging efforts. Prime search engine positions not only were maintained, but experienced an increase on several important industry terms.
International Functional Food Company
Objective: Build already significant E-commerce activity. Rebuild website to reflect expanded and improved product mix. Affirm company’s brand as the industry leader. Implement blogging and social networking.
Tactics: A mix of online/offline initiatives, everything from writing and design of a new website, to product testimonials, E-news releases, and company features in newspapers, trade journals and magazines.
Results: Increased brand recognition and steady rise of blog traffic. Maintain current customer base while attracting new website visitors. New product design and launches. Growth in new products, equipment and facilities
Tell Us About You:
Lawton Gallagher Group
Conventional and Online Communications/Marketing
Phone: 231.947.2304
E-Mail: dsmith@lggroup.us
Web: http://www.lggroup.us
125 East Front St., Suite 201
Traverse City, MI 49684
